Super-App Mini App Development

Reach a new audience, digitize your existing customers, boost retention, simplify communication, improve the experience of interacting with your company, draw attention to an event or a promotion: these are just some of the goals a super-app mini app can achieve.

45
M

45,000,000 users: the super-app's total mini app audience

30%

the number of mini apps on the platform grows by 30% every year

25-45 y.o.

most active users fall into this age group

the super-app ranks first by downloads in the Social category on Google Play

Super-app mini apps in numbers

A potential customer does not need to download anything to use your mini app. Anyone with the super-app installed automatically has access to every mini app, and the super-app is installed by over 75% of the home market's population, a number that keeps growing.

What makes super-app mini apps special

No download or installation needed:

if a person has the super-app on their phone, your mini app opens automatically

Access to user data:

once a person opens your service, you get access to their name, date of birth, friend list and age

One more source of revenue:

a successful mini app can always be monetized, earning extra income from the ads your users watch

New users without advertising:

even if you spend nothing on promotion, your app appears in the platform catalog, where potential customers can find it

Demand for super-apps in general and their mini apps in particular has been growing steadily for several years, with statistics showing 30-35% growth per year. Mini app development is evolving too: businesses actively ride the trend and offer users more and more commercial services.

Don't fall behind: order your mini app from a developer that entered this market among the first, back in 2018. That is us, LUNA games.

What you get

Your own super-app mini app gives you:

New customers
who may never have
heard of your brand before

More insight into your audience:
gender, age, date
of birth, interests and more

A messaging channel:
super-app users open
and read 8 out of 10 messages they receive

Higher loyalty of existing customers: the app gives them
access to new useful features

More positive reviews:
mini apps are a great
way to collect feedback

How we build super-app mini apps

Getting to know you, clarifying your goals and objectives, writing the brief

Based on the brief, we propose 3 mini app concepts that solve your objectives

An impressive, modern and functional design based on the chosen concept

Technical implementation of the project

Initial setup of the service and platform moderation testing

We prepare all materials for publishing the service in the catalog and release it

Portfolio

What Am I Like: Rate Your Friends

A service to pass the time rating your friends and finding out how they see you.

Released: May 2019 Weekly users: 36,726

English

Flashcards for learning English. Memorize new words by category.

Released: May 2019 Weekly users: 53,865

Bike Parade

Held: May 15, 2019 Participants: 14,000

Horoscope 2.0

Released: December 2018 Monthly users (April): 3,389,294

Meme Room

Released: March 2019 Monthly users (April): 1,333,381

Fortune Cookie

Released: May 2019 Monthly users (May): 894,763

View

Master & Model

Released: May 2019 Weekly users: 10,876

I want one like this

Our apps in numbers

Unique visitors
and views

Average unique visitors
over the last 30 days: 11,990

Total unique visitors
over the last 30 days: 360,000

Key advantages of a super-app mini app

Businesses used apps long before super-app mini apps and similar platforms appeared. You could find an app in the store and download it to your smartphone, or a business could send potential customers a direct download link.

All of that is still widely used, but apps built inside a super-app are head and shoulders above the alternatives. Here is why:

INSTANT LAUNCH. Nothing to download from app stores, no sign-in required. This is a major advantage of super-app mini apps over regular apps.
MORE INFORMATION ABOUT USERS. Everything a customer shares on their social profile lands in your database automatically: at the very least name, gender and date of birth, and potentially friends, interests, location and much more valuable data. You can use it for personalized mailings, for example for birthdays.

One of our projects is a super-app mini app for the restaurant business. From its results we know that in-app mailings offering to celebrate a birthday at the restaurant convert at 10 percent: one in ten people who receive a birthday greeting from the restaurant books a table. Just imagine the opportunities for your business!

EXTRA PROMOTION CHANNELS. Getting potential customers to notice a new service usually takes effort. The super-app has its own set of highly effective tools for this. And even if you skip them and give up targeted advertising entirely, some new users will still find you through the platform catalog and themed collections. Convenient, isn’t it?
USERS PROMOTE YOU THEMSELVES. At least, social platforms encourage it. It is easy to share information with friends here: repost a new promotion, share a new status earned in a business app, and so on.
AN EXTRA INCOME STREAM. A successful super-app-based service can be monetized, giving your app an additional source of revenue. Probably a small one, but a pleasant one!

As you can see, building a super-app mini app has plenty of upsides. Take advantage of them together with LUNA games!

Possible features of a super-app mini app

What does a super-app mini app look like? What is it?

In principle, a mini app can be absolutely anything, as long as it is useful and interesting to potential customers and meets a real need. For example, a mini app can serve for:

SIMPLER BOOKING: online services for reserving tables, booking a doctor’s appointment or a nail salon visit, buying cinema or theater tickets.
DISCOUNTS AND PROMOTIONS. A mini app can replace a loyalty program.
ENTERTAINMENT. Mini games for business are growing fast. Users can win a real prize, a promo code, a discount and so on. Games can also encourage new players to register on the company website, take surveys and leave reviews.
COMMUNICATION. Polls and quizzes let you collect feedback from your customers.
CUSTOMER SUPPORT. One of the traditional uses of web apps is chatbots: a user describes a problem and receives clear instructions to solve it, quickly and without involving real staff.
EDUCATION. Services with educational content such as courses, tests, guides or interactive trainers are increasingly popular. They help companies engage their audience and deliver useful information.
EVENTS. An app for organizing meetups, seminars, workshops, concerts and other events. Users can register, buy tickets or receive notifications about changes.

These are just a few of the most obvious examples of what super-app mini apps can be. You can open the platform catalog right now and see what other options exist.

Order your super-app mini app from LUNA games and get a powerful tool for growing your business!