Create a Telegram app dedicated to a special offer. Users will share it, and word about the event will spread
Offer players extra bonuses in exchange for registering on your portal or joining your loyalty program
Ask users to subscribe to your channel to launch the app, and the channel audience will multiply within days
Turn your product into an in-game bonus that adds mana, heals the hero or helps deal damage to enemies
Users of your Telegram Mini App will start associating your brand with positive emotions
Everyone who connects to your app can receive messages through your Telegram chatbot
Subscribing to a channel, registering on a website, sharing a post: these are just a few examples of target actions, and others can be built in
Getting to know you, clarifying your goals and objectives, writing the brief
Based on the brief, we propose 3 mini app concepts that solve your objectives
An impressive, modern and functional design based on the chosen concept
Technical implementation of the project
Initial setup of the service and thorough testing
We prepare all materials for publishing the service in the Telegram catalog and release it
Build an attractive image of your bank among your audience. Draw attention to a loan offer, a card or any other service of your choice
Increase sign-ups for your video platform, podcast service, music app and the like
Attract new students to your educational platform
Raise brand awareness and give potential customers a pleasant first experience
Bring subscribers to your social channels so that more people see your tours
Create a product catalog inside the messenger and win new buyers among its users
Telegram Mini Apps (also called web apps; different sources use different names) are lightweight applications that run right inside Telegram. They look and work like regular apps or websites but open inside the messenger rather than in a separate browser.
Building a Telegram app became possible on April 16, 2022 with the release of Bot API 6.0. This update let developers embed web applications directly into the messenger interface. LUNA games immediately recognized the opportunity and started using it.
The possible functionality of Telegram Mini Apps is very broad. Here are the main use cases:
Goal: entertain users, increase their engagement and retention.
Benefit: raises brand awareness and encourages active interaction with the bot.
Example: a simple arcade where the player completes tasks and earns discounts on products.
Goal: collect data, entertain, educate users or sell through questions.
Benefit: interactive data collection, customer acquisition and greater interest in the product.
Example: a quiz that picks the right plan or service and makes an automatic offer.
Goal: sell products or services directly through Telegram.
Benefit: simplifies the purchase process for customers and raises conversion through quick access.
Example: a clothing store or food delivery with a catalog and a “Buy” button.
Goal: let users book time slots, seats or services.
Benefit: automates booking and saves the business time.
Example: reserving restaurant tables or booking a haircut at a salon.
Goal: navigation between locations or choosing a service point.
Benefit: improves the customer experience through a clear display of locations.
Example: a map of the nearest bank branches or pickup points.
Goal: retain customers and increase repeat purchases.
Benefit: motivates customers to come back and actively engage with the brand.
Example: a cumulative discount system for regular customers with a points display.
Telegram Mini Apps let businesses solve a variety of tasks, from sales and service to entertainment and retention, providing a comfortable experience right inside the popular messenger.
Why should a business pay attention to this format? It has several weighty advantages over regular apps:
The user does not need to download and install an app from the App Store or Google Play. The web app launches instantly with a button in Telegram, which lowers the barrier to use.
That saves the user’s time and increases the likelihood of engagement.
Works on every device: iOS, Android and desktop. No need to develop and maintain separate versions of the app for different platforms.
That means lower development and maintenance costs.
It gives automatic access to user data (ID, name, language and more): valuable information your marketers will love.
Regular apps require big marketing budgets (SEO, ASO, advertising). Telegram web apps are easier to promote through the bot, channels and groups.
All interaction happens in the familiar Telegram interface.
The user stays in the messenger where they already spend their time. Everything is familiar and clear.
A Telegram app can be developed much faster than launching a similar product as a website or a mobile app. That saves both time and money.
Web apps are updated on the server, so users always see the current version. No waiting for App Store or Google Play moderation.
That means instant rollout of new features and fixes.
Telegram provides a secure data transfer mechanism via initData.
That means simplified authorization without logins and passwords.
Telegram Mini App development by LUNA games helps businesses solve a wide range of challenges. It is a convenient tool for your growth. Get in touch, and we will help you choose the right Telegram Mini App format and build it for you at an attractive price.
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